One of the most frequently asked questions of our company is,
“What is Yori?”
In short, YORI is not only the premier and fastest-growing avant-garde fashion house, YORI is a lifestyle. Founded by Liam Yori in 2019, YORI has developed into a crosspoint of culture; incorporating elements of, and collaborating closely with notable members of both the mainstream and underground music community, as well as other growing and established fashion brands, influencers, models, and designers. August of 2023 marked the launch of YORI SPORT RADIO, which in less than a year reached over 1 million plays on SoundCloud. In 2024, Jess Abenè was named Head Designer of Yori Sport Womenswear.
Inspired by Vivianne Westwood and the Punk Movement of the latter 20th century, among more contemporary and personal influences, such as the mine drawn between high fashion garments and classical sportswear and uniforms, YORI disrupts industry trends and standards, serving as a bold new foray into fashion, art, and music. Under the YORI umbrella are three distinctive fashion lines. The YORI SPORT line acts as Liam’s creative playground; Centered on sportswear and lifestyle clothing, this line is generally considered more accessible to a wider consumer base. YORI SPORT WOMENSWEAR is co-curated by Liam and Jess and essentially mirrors the design and production principles as the YORI SPORT line, while catering towards women's clothing. YORI MAINLINE consists of more exclusive, luxury items; Focused on silhouette, garments are high fashion and made with close attention to detail, as well as top quality fabrics.
YORI SPORT RADIO acts outside of the fashion realm, and encompasses our live event production team, as well as our SoundCloud artist hosting page. YORI SPORT RADIO serves to bridge the gap between our team’s taste in fashion and our taste in music and has been crucial in our brand establishing relationships with rising musical acts, as well as assisting in our goal to provide can’t-miss entertainment at our live events.