“What is YORI?”
It’s a question we’re asked often—and the answer goes far beyond fashion.
Founded by Liam Yori in 2019, YORI is not only one of the fastest-growing fashion houses, but a multidimensional lifestyle brand rooted in culture, collaboration, and creative disruption. What began as a singular vision has evolved into a movement, seamlessly blending fashion, music, and art.
YORI exists at the intersection of high fashion and underground culture. Drawing inspiration from icons such as Vivienne Westwood and the Punk movement, as well as contemporary sportswear and utilitarian design, YORI challenges conventions while embracing innovation. Our designs reflect a rebellious spirit, a commitment to quality, and a deep understanding of the cultural moment.
Our Lines
Under the YORI umbrella are three distinctive lines:
YORI SPORT
The foundation of our brand. Centered around lifestyle; with a heavy focus on sportswear. Yori sport brings a high fashion, exaggerated take to clothing.
YORI SPORT WOMENSWEAR
Co-curated by Liam Yori and Jess Abenè, this line reflects the same core principles as YORI SPORT but through a lens tailored to women’s fashion, combining high fashion, sportswear, and exaggerated design.
YORI MAINLINE
Our most exclusive offering. Focused on high fashion, YORI MAINLINE showcases elevated silhouettes, meticulous craftsmanship, and premium fabrics. These luxury pieces represent the pinnacle of our creative output.
YORI SPORT RADIO
Launched in August 2023, YORI SPORT RADIO is our cultural extension beyond clothing. Operating both as a live event production team and a curated SoundCloud platform, it bridges the world of music and fashion. With over 1 million plays in under a year, YORI SPORT RADIO has quickly become a force in spotlighting emerging artists and producing unforgettable live experiences.
Through collaborations with musicians, designers, influencers, and creatives across industries, YORI continues to forge connections that push boundaries and amplify voices from both mainstream and underground spaces.
Get in Touch
Customer Support
For questions about orders, shipping, returns, or general inquiries, please contact our support team at:
📩 support@yori.nyc
Business Inquiries
For all press, partnership, or wholesale inquiries, please reach out to our Head of Operations David Piacentini, Head of PR Magnus Shepherd, and/or Product Manager Nolan Bell at:
📩 david@yori.nyc